Growers could deliver 3-5% more by optimizing storage conditions.
Two factors are changing the potato game: demand for more high-quality supply and the desire to reduce food waste.
First, processors like McCain Foods, Cavendish Farms, Lamb-Weston and Simplot are seeking a greater potato supply to try and 10x food production to feed a global population expected to grow to 10 billion by 2050.
Second, there's pressure on the food industry to reduce waste, including potatoes in storage.
First, processors like McCain Foods, Cavendish Farms, Lamb-Weston and Simplot are seeking a greater potato supply to try and 10x food production to feed a global population expected to grow to 10 billion by 2050.
Second, there's pressure on the food industry to reduce waste, including potatoes in storage.
Industry-wide, approximately 30 percent of the world’s food is lost or wasted every year. Of that, 1.2% is lost throughout the food production value chain including storage.* Growers and processors are seeking solutions to reduce that waste.
* McKinsey & Company 2023
Our vision is to develop predictive models that offer growers the guidance to increase both the quality of potatoes and marketable yield.
Potatoes in storage are at risk of excessive shrink and rot, threatening crop loss for individual growers and an industry potato supply threat overall.
For the Growers
Our technology seeks to maximize potato quality and marketable yield while preventing the risks of shrink and rot in storage - increasing food productivity and grower revenue.
For the Processors
Processors benefit from enhanced supply chain assurance, securing the contracted volume of potatoes with the desired quality attributes such as colour and sweetness.
Technology advances in planting and harvesting have won many farmers over. With potential crop loss of up to 5% or more in storage, industry incumbents view optimizing storage facilities as the next natural opportunity for predictive analytics in agriculture.
According to the RBC Farmer 4.0 Report (2019), the trend towards embracing technology is already prevalent, with over 80% of growers under the age of 40 and 57% of those over 60 years old incorporating technology into their operations.
We have a supply problem in precision agriculture. [We] need to prepare the next generation of ag workers with knowledge on software, agronomics, equipment and data tools.
Precision Agriculture Consultant
RBC Farmer 4.0 Report
